Our Outreach Programme tackle the critical need for more stem cell donors from but not limited to Black, Asian and Minority Ethnic (BAME) communities. Many patients with blood cancers can be cured through a stem cell transplant, but a lifesaving match is far more likely when donors share the same ethnic heritage. Unfortunately, low registration rates in BAME communities and cultural barriers often stand in the way of finding matches. Our programme works to overcome these challenges through targeted awareness, education, and engagement.
Why Our Outreach Matters
Blood cancer doesn’t discriminate, but access to lifesaving matches does.
Many people simply don’t realise:
Stem cell matches are strongly ethnicity-specific
BAME communities remain severely under-represented on donor registers
Registering is simple, safe, and can save someone’s life
Our outreach programme ensures communities receive trusted, culturally sensitive, and life-changing information, empowering people to take action.
Our impact so far
We’re proud that our efforts are making a measurable difference:
- At least 8 lives saved thanks to stem cell matches facilitated through our outreach to date.
- 50,000+ individuals engaged across the UK’s ethnic diaspora through events and educational sessions.
- 150+ beneficiaries and families supported with financial, emotional, and practical care especially those affected by blood cancers and in need of stem cell transplants.
Project Beneficiaries
African Communities
Primary focus on African diaspora in London and beyond.
Wider BAME Communities
Supporting BAME individuals and working with community group.
Families Affected
Supporting those affected by blood cancers especially those requiring stem cell transplants.
Youth Communities
Supporting youth members to fulfil their potential and enrich communities.
How we do it
Community Roadshows & Events
We attend cultural events, festivals, markets, and gatherings to educate and recruit donors.
Education & Awareness
We share Kevin’s story, deliver talks, run workshops and support myth-busting conversations.
Outreach Sessions
We collaborate with churches, mosques, community groups, universities, youth organisations and cultural associations.
Digital & Social Campaigns
We reach audiences where they are, amplifying awareness online and engaging thousands more.
Our Team & Partnerships
Our outreach success is powered by a dedicated group of:
- 20 core volunteers who support workshops, roadshows and community activities nationwide.
We’re proud to work with community partners such as the Stem Cell Alliance, DKMS, and the African Caribbean Leukaemia Trust (ACLT). Funding from community contributions, the National Lottery, and local sources like Merton enables us to sustain and grow our impact.
Get Involved
Every registration matters. Every person reached could be the one who saves a life. Here’s how you can support our work:
- Host or attend an outreach session in your community.
- Partner with KKLT and help us expand our reach.
- Donate to help fund outreach activities, support families, and grow our programme
